Friday, May 25, 2007
anything or whatever?
There is this new canned drink company in Singapore, which came out with an interesting concept. You have probably seen their advertistments around the bus stops. Basically there are two products - "Anything" and "Whatever".
"Anything" could contain any of six carbonated drink flavours like cola, root beer etc. "Whatever" could contain any of six non-carbonated drink flavours like peach tea, apple tea etc.
I find it quite interesting that they dare to market something that depends on peoples' indecision and love for randomness. I have yet to try their products, but would like to see if they can do well in the F&B business with such concept. However, I think that the can packaging needs some improvement as it looks pretty bland.
- Anonymous (0) 7:23 PM 
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